When ever we talk about
Inbound marketing, Video marketing is one of the few suggestions that
you will get. Sites like YouTube, gives a free platform for any video
to go viral, provided video is worth creating the buzz.
Even if you
have tried your luck in the field of video marketing with little or
no success, you can still venture into this area and enjoy the
benefits. Knowing what actually makes the video go viral can help a
great deal to let the video get shared with a large number of people.
For any business or
service provider, it’s a good idea to start with video marketing,
as they can use already established platform like YouTube, Facebook
to spread knowledge about your product. All you need to do is, find
people to create videos for you, testimonials, how to videos related
to your product, product background and start with your own YouTube
channel.
Though, this is good but slow process and you have to wait
to see traffic. How about you create one classic video which can go
viral on all platform, and how much traffic you can drive to your
landing page from one such video marketing campaigns.
Here are some example of
viral videos on YouTube:
What to consider for viral video marketing?
Before you make that
perfect video to go viral and help you in your marketing campaign,
you need to ask some questions:
- Who is the target audience?
- How the video will be different from the others available in plenty on the net?
- How exactly will the video help the audiences?
- What’s your goal? Sales or subscriber or brand promotion.
It is believed that viral
video marketing helps to target a specific piece of audience. You
need to attract them first and then offer them a unique message that
is filled with philosophical or practical worth. Here is a list of
most viral video topics on YouTube.
A Viral video marketing
campaign is a perfect way to have a successful business however if no
one watches these videos, it is then a waste of time for sure. So, it
is great to make certain that the videos are featured with everything
that can make them go viral. When you start your viral video
marketing planning, make sure you consider platform, audience, budget
for video advertising and so on. Now, there is something or certain
quality all viral videos have and lets see some of the popular
quality of such video.
Dan has also shared a
great insight on what makes a video viral on YouTube and you can read
his suggestion on The secret Strategies behind many viral videos.
Quality of a Viral video
for Viral Marketing:-
Make funny and humorous
video
Majority of popular
videos are the ones that are funny. But do not stick to the point
that you need to make the video funny, the key is to make it
interesting and appealing. Any moving piece which evokes emotional
connection or bond with the audiences is a great one as it will
attract the people towards sharing the video and making it viral. Do
you remember Jizz in My Pants music video, if not check it out on
Youtube.
Attract visitors in a
distinct fashion
You need to offer people
something which they can use instantly after watching the particular
video. As soon as they see what you are offering them, you can
instantly make the pitch that is successful or just provide your site
URL towards the end section of the video.
Go viral for brand
promotion
Viral videos are amazing
when it comes to using them for brand recognition. However what’s
the use of making these videos when there are no sales? When you show
some reason behind buying your products and service, you surely have
the compelling and useful proposition.
Keep the videos short
It has been seen that
audiences like short yet clear videos and as they have attention
spans that last for a few seconds only, you need to make the videos
attractive and short. Keep them compelling and this way, the video
will have more chances of getting viral. You also need to make sure
that what you are conveying is not just understandable to the people
who know your industry or who are linked to it, but even to the
general masses. So, it should have the universal appeal and touch. On
second thought, you can ignore this suggestion if you are creating an
awesome music video or a stunt which has never seen before.
Final words
Viral video marketing
offers a great way of establishing the brand with a wise and clever
approach and that too in an exciting way. When done in a proper way,
these video marketing campaigns can create huge amount of links that
will point towards your website/online business.
So, by using best
communication tools on the web, videos can surely go viral in just a
few days or even within a few hours. This simply means that the speed
will be just incomparable with the other marketing tools and
techniques. In short, viral videos are there to be viewed by the
friends, colleagues, and families and so should be decent and
interesting. They do not necessarily need to promote or advertise any
product or service. They just need to catch and maintain the
attention of the audiences.
For a Blogger, Video
Blogging is becoming more interactive and let you reach to a wider
audience. You can start with video recording tools like Camtasia and
start creating video tutorials and video guides to reach to a new set
of audience. If you are a good speaker, you can use YouTube as your
news blog and you can share your news an opinion via video. None, the
less any one can also participate in Youtube publisher program and
make money out of their videos too. But for any brand, I would
suggest not to monetize their videos on YouTube with Adsense, as we
already discussed why no adsense for businesses.
So, this is pretty much
from my side and hope we will see you creating buzz via videos soon.
If you have any tip to share for a successful viral video marketing
brand campaign, do share with us.
Content Credit goes to- shout me loud
Posted By:- Property Noida
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